Sourced From Vietnam. Built for Real Life.

We begin with coffee, but our mission is bigger. We’re building a platform that brings high-quality, fairly priced products from Vietnam directly to you, made by the people and communities we know and trust.

Our Purpose

ROOTS

Rooted in Vietnam

Everything starts with our connection to Vietnam. We partner directly with local farmers, artisans, and suppliers who share our values.

QUALITY

Crafted for Everyday Use

We begin with coffee, but every product we create meets the same standard: honest, high-quality essentials without the pretension.

LIFESTYLE

Designed for Your Routine

Whether you’re commuting, studying, on the go, or at home, our products are made to fit the way you actually live.

Our first product is ready for prime time

SAMPAN VIETNAMESE PHIN COFFEE

Born in Dak Lak, Vietnam, this 100% Robusta reflects the bold character of our roots. Honey processing adds natural sweetness and dark‑chocolate depth. Full‑bodied and smooth, it’s easy to enjoy anywhere.